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Juli grew up a shy, middle child and is a woman of few words whose jewelry speaks volumes about herself, her feelings and her perspective on the world.  A modern alchemist of design, she melds industrial imagery and organic aesthetics together to create new and unique designs.  Juli's love for asymmetrical design was immediately made apparent in her very first bead craft:  a pair of mismatched earrings created when she was sixteen.  She developed her eclectic style by reading about and experimenting with every style and technique she could get her hands on, from stitched bead jewelry to riveted metals and from wire wrapping to precious metal clays.  No matter what Juli creates, her sense of humor & fun, love of the craft and sense of style come through.  Juli would probably blog more often if her rather large tabby cat, Rocky, didn't insinuate himself between her hands and the keyboard.  However, she does regularly update her facebook fan page for Juli's Jewels.  Juli is always paying-it-forward, not only on a personal level, but through her company with "just because" giveaways.  Juli's Jewels ArtFire artisan shop is jam packed with earrings, pendants, necklaces, anklets and more that are ready to ship and she loves to make custom orders for people too!

Tuesday, March 31, 2009

Swag is SCARY...but maybe not too much.


There are 107 definitions for SWAG in the Urban Dictionary, I think this one is pretty close to what I had in mind...

SWAG -- Stuff We All Get - Relating to the trade show convention industry, where exhibitors hand out "free stuff" to visitors. Most of the time these items are purely promotional materials, and are fairly worthless. ie. pencils, mugs, and mouse pads. SWAG always has the company name, logo, slogan, product, service, and contact information clearly printed somewhere on the item/s. Some convention goers have made a hobby of collecting as much swag as possible, and compete with others at the show. - "The online gaming booth is handing out swag demo disks." - "That beats my swag bag of stationary!"
Why am I concerned with Swag, you might ask? Because I need some! I am doing a craft fair in May (IndieSacramento) and there is a swag requirement (minimum is 30 pieces/50 and you get pimped on their website).
First, I had to find out what swag was. Google and done. Next, check out previous swag. There was a note to check out the blog archive from last December and check out the Swag updates...done. OOOOKKKK. Hmmm. Well-then-there-now. Most of the swag was those little buttons, mind you way cooler than most but, plenty of them. There were also little soap samples, little earrings and some neat paper crafts (bookmark, gift tag, or mini card).
Okay, so what to do...Steve said do those little buttons. Yeah, okay, but really, what will that say about Juli's Jewels. I pride myself on the one-of-a-kind or seriously limited edition. But now I'll have a hundred of just one thing. Not really me, I'm thinking. So, again, what to do. BOTTLE CAPS, of course.

I've got plenty of them. I can make them into something pretty quickly, but what? Pins are popular swag and mine would be different. But, not everyone likes pins. So have pins half keychains.
So, I made 25 bottle cap keychains and 25 bottle cap pins. It took me parts of 4 days to complete they but they turned out great. I think they give a nice snapshot of what Juli's Jewels is about (Just like snowflakes, no two are the same). Check out the picture to the left and you will get an idea of what I did.
Be one of the first 150 people at Indie Sacramento and you might just get one!



1 comment:

Noncivilised Eye said...

They all look so pretty. I happen to have a one-of-a-kind Juli's Jewels pin, and I love it. I truly envy all those lucky people who get to go to Indie Sacramento and snag one!

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